Page Speed Optimization for WordPress: 10 Performance Tips
Daniel Kohari
May 6, 2022
5 min to read

WordPress speed optimization

Nida.tools

Overview

Are you looking to optimize your page speed? Then go ahead and read our guide to WordPress speed optimization.

When search engines are ranking search results, they want to make sure that they are showing the best to their users. This is one of the reasons why the speed of your website is crucial for your successDo you look beyond page 1 on Google’s search results?

In this article, we’ll dive into some WordPress speed optimization best practices.

 

Table of Contents

Why Does Page Speed Matter?

Page speed is crucial, no one likes a slow website (and neither does Google).

1. Page speed = SEO. The speed at which your page loads is an important in its search engine ranking. Search engine’s wants to ensure that the visitors they send towards you will be more than satisfied with the experience. Google recently updated its algorithm and they consider page speed important in a webpage’s overall user experience: the loading speed is more crucial than ever before

2. Page speed impacts conversions. In 2022 you have limited time to grasp the users’ attention. Any delay or whatsoever and people are likely to leave your page. Ensuring that your webpages loads as fast as possible is an essential part of any online strategy. The quicker it loads, the more likely users is to perform the targeted action.
 
3. Fast sites kills the bounce rate. You can have the best content and a mind blowing product, but if your website is loading slowly, you will lose visitors before they even get to know you and your product. 

10 Tips to Speed Up Your WordPress Site

There are several speed optimization best practices that you can put in place to reduce load time and make your WordPress site load faster. Here’s 10 of the most common actions to take.

3 Basics of Speed Optimization

Here are the easiest steps to increase your WordPress page speed:

1. Choose a powerful hosting

A great hosting provider takes the extra measures to optimize your website for performance and provides good customer support. There are a few types of hosting on the market:

  •  Shared hosting – In this type of hosting service you share the server resources with other people. If one of them gets a lot of traffic, your website will be impacted, as the other website will take up the majority of the resources.
  •  Dedicated hosting – A hosting provider rents a server with all its resources to youand only you. This is very beneficial for you load time optimization. 
  • Managed WordPress hosting – This gives you the most optimized server configurations for your WordPress site. This is a more specialized WordPress server with features dedicated to WordPress, such as automatic WordPress updates, security configurations, and much more.

2. Use a speed optimization plugin

A speed optimization plugin which includes caching generates static HTML pages of your website and saves them on the server. Each time a user tries to access your website, your caching plugin displays the lighter HTML page instead of the heavier WordPress PHP scripts.
Reloading static resources like images and JavaScript files every time they are requested will slow down your site. 

By using a tool like Nida.speed, you can cache those resources and improve your page load speed enormously. All the work is done with a click on one button.

3. Optimize your images and use lazy loading

Make sure that your images are optimized. Here are three tips you can follow to improve the loading speed of your images: 

  • Reduce their weight.
  •  Resize them according to the real size on your
  •  Apply the LazyLoading script.

A good tool to use is Nida.speed. After enabling it, all your images, will be optimized.

7 Best Practices to Improve Speed

1. Use the right theme: choose a theme optimized for speed

A lightweight and speed optimized theme is the foundation for a fast-loading website and in the WordPress ecosystem we got so many to choose from. We personally like Hello Theme from Elementor as an example.

2. Don’t use a slider on your header

A slider kills your website’s performance. Even though many sites use them, this is one of the actions that will have the worst impact on the speed of your website.

3. Eliminate bloated plugins

It can be tempting to install lots of plugins on your site for various functions but be carefull. If there are plugins that are unnecessarily bloated and running scripts, it might make sense to consider finding alternatives or eliminating them. In most cases, simplicity wins here. 

4. Upload large media files to suitable services

Instead of using the WordPress backend to host your video or audio files, it’s much more efficient to upload those pieces to YouTube, Viméo, or SoundCloud — they are much better suited to handle the bandwidth requirements. Your WordPress site can then point to that digital asset rather than render it, and your whole site will get much faster as a result. 

5. Make use of a Content Delivery Network (CDN). 

If your target audience is distributed around the world, it makes a lot of sense to use a CDN to have your site hosted closer to the end-user. Instead of having everything coming from one server in one location, a CDN creates a network of servers around the world that store static files that make for much faster loading times in different scenarios. 

6. Make regular WordPress updates

The WordPress platform itself is always evolving, there are regularly released updates that you should be making the most of. Installing these updates when available ensures that you always have the latest version of WordPress.

7. Limit post revisions

The WordPress revisions system stores a record of each saved draft or published update. It’s handy if you need to recover an older version of your content. However, too many post revisions can impact the speed of your WordPress site if your pages are not cached.

Conclusion

It’s clear to see that you should be doing everything you can to optimize how fast your WordPress site loads. It’s one of those things that makes a huge difference in who sees your work and how they perceive it.

Luckily, by leveraging some of these best practices, you can get incredible improvements in no time.

Try out Nida.speed and experience yourself how a fast-loading website performs both in terms of SEO and conversion rates.

Nida.speed is a great tool to optimize your website, it’s an All-In-One package containing anything from caching to image optimization and everything in between.