How will page speed influence your bottom-line?
Daniel Kohari
May 5, 2022
3 min to read

WordPress speed optimization

What are conversion rates?

A user converts when they take a certain action that the owner of the webpage wants them to take. An example could be an e-commerce page selling clothing, they would properly aim at making the visitor purchase and click on the ‘buy’ button. What about blogs, news sites etc.? Websites can have different purposes and therefore different actions are desired by the visitor. Other examples could be signing up to a newsletter, contact form, completing a survey or maybe just clicking to the next page on the website.


Conversion rate is the percentage of visitors to the webpage who execute the desired action and thereby convert. To make it simple, If 100 users visit a page advertising clothing, and 2 users actually click the ‘buy’ button, then the conversion rate is 2%. Therefore, it’s easy to understand why conversion rate optimization is essential for every website. (Conversion rate optimization = actions to increase the conversion rate) Conversion rate optimization is a never-ending process, because unless a page’s conversion rate is 100%, which is will never happen, it can always be optimized further and with time user behavior and trends will change.


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So how does page speed affect conversion rates?

Website performance has a well-known and measurable effect on conversion rates, which makes speed optimization essential for all websites. Studies have shown that a fast loading webpage will result in higher conversion rates. In other words, the quicker a webpage loads, the more likely a user is to perform the action desired by the owner of the website.

But how much are we talking?

  • According to Amazon every 100ms of load time equals 1% less sales.
  • Walmart found that for every 1 second improvement in page load time, conversions increased by 2%
  • COOK increased conversions by 7% by reducing page load time by 0.85 seconds
  • Mobify found that each 100ms improvement in their homepage’s load time resulted in a 1.11% increase in conversion
Source: So for all running a WooCommerce or any other WordPress E-commerce site, speed optimization is crucial for your bottom-line.

How to measure page speed?

You must check the load time of your website before going into speed optimisation, in order to know exactly what’s the load time and to understand if there is there a specific metric you simply must improve. There are several different tools to analyze page speed and here are some of the ones that we go to (in random order):

  • GTMetrix
  • Pingdom
  • WebPageTest
  • Google PageSpeed Insights

You should test using a combination of these page speed tools since they test for different things and have different servers, which can affect the results significantly. The tools mentioned will analyze the web page and from the analysis it will generate a performance report as well as give you suggestions to make the specific page load faster. The report (depending on the tool used) will include load time, page size, time to first byte, number of server requests required to load the content on the page and similar metrics. If you already have a website, then you can enter the URL into a speed testing tool and check your website.

How can I improve my score?

In order to score the best possible score, it’s important that your website is fully speed optimized and for that we would recommend Nida.speed which is an all-in-one optimization plugin for WordPress. Nida.speed is built with power in mind and is the fastest solution on the market. Nida.Speed offers a one-click solution after installment, but also comes with access to advanced settings which will make your website load even faster.

Buy Nida.speed and impress both your visitors and Google.